Tag archive: Weight-loss (2)

Loss aversion, stocks & weight loss

I was first introduced to the concept of loss aversion during some followup research after reading Predictably Irrational by Dan Ariely. While I’ve written previously about how his writings about an experiment on late fees influenced my thoughts on no-show fees in the fitness industry, I find myself returning to the book yet again, spurred […]

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Prowling with cavemen

Unless you’ve been living in a cave for the last few years (sometimes I wish I had) you’ve probably come across one of the countless news stories and online articles about the barefoot running craze. While I can’t tell you when this actually started as I haven’t run a lap since I was forced to […]

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Dan Ogborn