Tag archive: Behavioural Economics (2)

Bastardization of the 10000 hour rule

If you haven’t heard of Malcolm Gladwell, hit amazon, buy his books, read them then come back. Don’t worry, I can wait. ¬†Gladwell, best known for his ability to weave what could be normally construed as mundane or boring topics with top notch storytelling, brought forward the idea that it takes approximately 10000 hours of […]

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No-show fees, guilt & exercise adherence

If you’ve read the book ‘Predicatably Irrational’ by Dan Ariely (if you haven’t I strongly recommend it) (1), you’ll remember a chapter where he discusses monetization of social relationships. Besides mentioning incredibly awkward examples, like offering your mother-in-law cash for cooking a Thanksgiving dinner, he describes a study involving Israeli daycare centres that were frustrated […]

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Dan Ogborn